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Intouch : In Touch Issue 75
www.alzheimers.org.au In touch Summer 2010 3 Published on behalf of Alzheimer’s Australia NSW by Mahlab Media www.mahlabmedia.com.au In touch The quarterly newsletter for members of Alzheimer’s Australia NSW CEO The Hon. John Watkins Manager Services Robyn Faine Manager Marketing, Communications & Fundraising Andrew Mills Manager Policy & Information Lisa Langley Manager Corporate Services Susan Sackville HR Development Manager Sal Moussa Honorary Medical Advisors Professor Henry Brodaty AO Director, Dementia Collaborative Research Centre Dr Helen Creasey Senior Staff Specialist, Geriatric Medicine, Deputy Director of CERA Dr Michael Valenzuela Research Fellow in Regenerative Neuroscience, School of Psychiatry, University of NSW Editors Andrew Mills and Sarah Price Articles in this publication provide a general summary only of the subject matter covered. Any person with dementia or a carer for a person with dementia should seek professional advice about their specific case. Alzheimer’s Australia NSW is not liable for any error or omission in this publication. Permission should be sought from the editor before reproducing articles. Once permission is given the source must be acknowledged. Products and services contained in paid advertisements or otherwise featured in this publication are not necessarily endorsed by Alzheimer’s Australia NSW. Alzheimer’s Australia NSW does not endorse any products or services of any description. The views expressed by contributors to this newsletter are not necessarily shared by Alzheimer’s Australia NSW. Alzheimer’s Australia NSW, PO Box 6042, North Ryde NSW 2113 Australia. T: (02) 9805 0100 F: (02) 9805 1665. E: firstname.lastname@example.org, W: www.alzheimers.org.au Registered as a Print Post Publication Number PP: 234077/00008 ISSN: 1038-7854 Contact In touch If you have news or a story to tell, contact Andrew Mills or Sarah Price. T: (02) 9805 0100 E: email@example.com firstname.lastname@example.org It has been a busy three months here at AlzNSW, with Dementia Awareness Week (DAW), the launch of a new Ambassador Program, the release of a discussion paper on stigma and, of course, our continued delivery of vital services to people in need. The NSW Dementia Services Framework 2010–2015 was also launched by the State Government during DAW, at our Parliamentary Friends of Dementia event. The Framework is a comprehensive initiative by the NSW Government to improve services for people with dementia across the state and we are confident it will lead to better services and care. DAW events DAW was again a big success in NSW and around the country. We were able to reach hundreds of thousands of people and raise awareness about dementia and the importance of early diagnosis. This year, for the first time, Alzheimer’s Australia launched a national television advertising campaign which ran during prime time around the country. This was very successful and allowed us to spread the word to a much larger and varied audience. It led to a significant increase in calls to our National Dementia Helpline and in awareness about memory problems and dementia. Ambassadors We also launched our first Ambassador Program. Ita Buttrose AO OBE, PJ Lane, Doris Younane, Natarsha Belling and Maxine McKew have all joined us as Ambassadors and have already been working hard to help us raise awareness. We are also excited that Sir Michael Parkinson has come on board as an Honorary Ambassador; we look forward to February’s fundraising lunch with Sir Michael. Discussion paper We also released a discussion paper on stigma that highlights serious issues many people with dementia and their carers face. Read more about our many other wonderful events throughout this issue of In touch. All of us here at AlzNSW hope you have a safe, restful and happy Christmas, and look forward to seeing you in the new year. The Hon. John Watkins Chief Executive Officer CEO’s message 16
In Touch Issue 74
In Touch Issue 76