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Intouch : In Touch Summer 2011-12
IN TOUCH SUMMER 2011 13 1 PATERSON Constituents with dementia in 2050: 9466 CHANGE: 320% 2 LYNE Constituents with dementia in 2050: 9004 CHANGE: 260% 3 COWPER Constituents with dementia in 2050: 8930 CHANGE: 265% 4 RICHMOND Constituents with dementia in 2050: 8808 CHANGE: 261% 5 GILMORE Constituents with dementia in 2050: 8218 CHANGE: 249% 6 EDEN-MONARO Constituents with dementia in 2050: 7895 CHANGE: 295% 7 PAGE Constituents with dementia in 2050: 7742 CHANGE: 228% 8 THROSBY Constituents with dementia in 2050: 7659 CHANGE: 302% 9 DOBELL Constituents with dementia in 2050: 7540 CHANGE: 229% 10 SHORTLAND Constituents with dementia in 2050: 7435 CHANGE: 249% CRUNCH THE NUMBERS THE DEMENTIA ACROSS AUSTRALIA: 2011-2050 REPORT HAS FOUND THAT DEMENTIA PREVALENCE IN NSW WILL MORE THAN TRIPLE OVERALL, FROM 91,000 PEOPLE WITH DEMENTIA ACROSS THE STATE THIS YEAR TO 303,500 BY 2050. WHILE ALL ELECTORATES WILL EXPERIENCE AN INCREASE IN DEMENTIA PREVALENCE, SOME WILL BE HARDER HIT THAN OTHERS. THE PROJECTED TOP 10 NSW ELECTORATES BY PREVALENCE OF DEMENTIA IN 2050 ARE: NEW BRANDING The Fight Dementia march on Parliament House also marked the unveiling of Alzheimer's Australia's new branding, with which Alzheimer's Australia will be better positioned to inform the community about dementia and continue to support the hundreds of thousands affected by dementia. The work is a result of an 18-month-long partnership with global branding agency, Interbrand. The rebranding was considered critical by Alzheimer's Australia nationally, including all state and territory CEOs and their respective boards, to better equip the organisation to raise awareness, increase understanding, and generate political and social change. Staff, members and supporters across the country were consulted as part of the process and we hope all members are as excited by the new look as we are. While AlzNSW is still the same organisation and will still provide much- needed services, as well as policy and advocacy leadership throughout NSW, the attitude with which change and support are sought has certainly shifted. At the march, Ita Buttrose spoke of that shift and the powerful message conveyed by the new branding. "Marching today, we are showing our determination to tell the dementia story, " Ms Buttrose said. "Today, Alzheimer's Australia has taken off the velvet glove and put on the iron fst. ”
In Touch Issue 78
In Touch Autumn 2012