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Intouch : In Touch Autumn 2012
IN TOUCH AUTUMN 2012 3 The AGM in November was a success. Attendance was good and the business was disposed of quickly, after which AlzNSW Honorary Medical Advisor Professor Henry Brodaty AO spoke to us with his usual fuency and panache. We really enjoyed his presence. We are very fortunate to have appointed Dr Richard Matthews AM to the Board. Dr Matthews was, until the middle of last year, the Deputy Director General of Health in NSW. He has never ceased his clinical attachments and was instrumental in our head offce moving to the delightful building in which we are now housed. Thanks to Dr Matthews we are on the correct campus and close to our own resource centre. He is a pleasant man to work with and is going to be very important to us strategically as we plan the next phase of our expansion. We are very pleased with the new marketing campaign. Neither our old logo nor our old marketing had the impact we wanted, and we have embraced our new marketing strategy enthusiastically. Our latest campaigns urge governments to understand the immediacy of the threat facing us; they seem not to understand at present, or they seem unwilling to respond effectively. Our new campaign uses contrasts to state what the issues are and make the point that we have not stopped fghting and working for more information, for more tools and for more progress. It uses television commercials, a march, print advertisements and a postcard campaign. Our supporters including National President Ita Buttrose, AlzNSW Honorary Ambassador Sir Michael Parkinson CBE, Sophie Pieters-Hawke and Professor Brodaty all appear in the television commercial we launched in November, and our March on Parliament in October generated a lot of good publicity. Once again Ita Buttrose was prominent, and Ita and our National CEO Glenn Rees met with Prime Minister Julia Gillard in December. Carers and people with dementia outlined their Christmas wishes in our newspaper advertisements and online campaign '12 Days 'Til Christmas' in December. In the new year we ran another advertisement and online campaign featuring six carers and people with dementia asking Federal MPs to make 2012 a year to remember by making an investment in dementia funding. For Valentine's Day we had a postcard campaign for Federal politicians. The message in that campaign was 'What would you do if your loved one could not remember you?' We are anxious to make constituency politicians aware of what dementia means for the areas they represent in the hope that appropriate funds are allocated in the 2012/13 Federal Budget, to be announced in May. My belief is that this organisation is more important than any individual. It is time, after fve years, that another person succeeds me as Chairman and I gave twelve months' notice of my intention to resign at the November Board Meeting. There is no designated successor and my fellow Directors will work out who should be our next Chair. The Hon. Prof. Peter Baume AC, Chair, AlzNSW LOOKING AHEAD CEO'S MESSAGE Welcome to 2012! We expect it to be another big and important year for AlzNSW. The Memory Walks and Memory Jogs are happening again this year, kicking off with the Sydney Memory Walk and Memory Jog on Sunday 6 May. The event was a great success last year with almost 1000 people taking part and helping us raise more than $110,000. We hope to build on that success this year, with funds raised helping our Memory Vans travel around the state to provide vital information and referral services in regional and metropolitan areas. Regional Memory Walks will be taking place in September, around Dementia Awareness Week. The Memory Walks and Memory Jogs are a great way for the community to get involved and support people living with dementia and their families and carers. I thank those who have supported the events in the past and look forward to working with you to make this year's events the best yet. You can fnd out more information about the Sydney and regional walks on page 8. Thank you also to all of you who have supported our Fight Dementia campaign. Our recent signifcant campaign activities have coincided with the Christmas and New Year period, as well as Valentine's Day. All the activity is aimed at making the Federal Government aware of the looming dementia epidemic and securing a better and more appropriate level of government funding for dementia. You can read more about the campaign's recent activities on page 7. Due to the success of last year's Planning Ahead forums, held in the Tweed in northern NSW and Smithfeld in Sydney's west, we are planning to hold fve more forums this year. It is important to make sure your wishes about how you would like your health and legal affairs handled are set out in a legally binding document should you lose the capacity to make those decisions in the future. You can fnd out more information about the Planning Ahead forums on page 4. Thank you for your continued interest in and support for our fght against dementia. The Hon. John Watkins, CEO, AlzNSW CHAIR'S MESSAGE A YEAR TO REMEMBER
In Touch Summer 2011-12
In Touch Winter 2012